about crisp

The Creative Industry Scientific Programme will develop a knowledge infrastructure that will consolidate its leadership position as pioneer research programme within the Dutch Design Sector and Creative Industries and will stimulate its continuing growth.

CRISP focuses on the development of Product Service Systems and on generating and disseminating the knowledge, tools and methods that are needed to design complex combinations of intelligent products and services with a highly effective user experience.

CRISP is supported by FES funding from the Dutch government and a consortium of scientific and industrial partners. 

Why CRISP

The Creative Industries, and within it the Creative Business Services sector are vital to the Dutch economy and society. More than 180,000 people work in this field generating 3% of Dutch GDP. Indirectly via advertising and design, the sector is thought to help three quarters of Dutch industry compete more effectively. Dutch Design as an overarching title, the designers within the field and the institutes that educate them belong to the world top. However, there are a number of bottlenecks that limit the growth of this sector, which consequently affects the Dutch economy’s competiveness: creative professionals work on a project basis and are rarely involved in the strategic potential of a project. The designers are asked to concentrate on the end product instead of the process: their creative input, which could be beneficial for the entire process, is therefore not used to the fullest. Therefore the sector is not able to grow into a strong strategic partner.

As such, the resulting added value of the sector is limited to human competences and skills. Current Creative Industry business models can generally not be adjusted to the industry’s needs for the design of complex product service combinations. Creative professionals should resolve these bottlenecks and move up the value chain: to work on strategic assignments as well as the existing skill-based work. The Creative Industry should have a stronger knowledge infrastructure to help creative professionals develop strategically and have a stronger impact on business and society.

CRISP focuses on designing Product Service Systems, generating and disseminating the knowledge, tools and methods necessary for the development of complex combinations of intelligent products and services with a highly effective user experience.