about crisp

The Creative Industry Scientific Programme will develop a knowledge infrastructure that will consolidate its leadership position as pioneer research programme within the Dutch Design Sector and Creative Industries and will stimulate its continuing growth.

CRISP focuses on the development of Product Service Systems and on generating and disseminating the knowledge, tools and methods that are needed to design complex combinations of intelligent products and services with a highly effective user experience.

CRISP is supported by FES funding from the Dutch government and a consortium of scientific and industrial partners. 


The CRISP research programme is focused on the design of Product Service Systems. Its objective is to develop the knowledge, tools and methods necessary for designing complex combinations of intelligent products and services, with a high experience factor. The eight PSS projects forming this programme have been selected on the basis of knowledge generation, and categorized as either foundational projects or inspirational testbeds. The combination of the two leads to fundamental knowledge as well as a means of validating the results in a near real-life, application oriented context.

However, what exactly is a PSS? Products and services are conceived of as being different, although there is no accepted definition of the one or the other. That makes it difficult to define PSS precisely; it is often described as, ‘a systematic combination of tangible products and intangible services.’

The programme has been divided into three research lines that together answer the main research question: ‘How can we effectively and efficiently design successful (intelligent) Product Service Systems that provide a holistic and fulfilling user experience and provide strong economic and societal benefit?’ Each of the three research lines adds a specific dimension to the overall response to this challenging objective: 

Business strategy
The design of PSS requires an integrated effort to create the product, the related service  and the underlying business model in one comprehensive proposition. For many companies and creative professionals this a relatively new way of working, requiring a more strategic way of thinking. By creating tools and methods, the projects will enable designers to strategically contribute to PSS development.

User experience
From a conceptual point of view, PSS design requires the creation of experiential value for users. This is a complex process, as the design effort of the sum is greater than that of the individual parts. The user experience research line will look for knowledge, methods and tools to allow the designer to more effectively design these experiences.

The intelligence incorporated in PSS functions as an extension to both the product and service components of PSS. This may significantly influence the design, testing and prototyping of product-service combinations. The intelligence research line will focus on the optimal application of smart, enabling technology to PSS by developing new knowledge, tools and methodologies.