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Competitive Advantage through Strategic Design (CASD) is about achieving effective strategic design thinking that enhances the competitive position of Product Service Systems and industrial design providers.

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CASD

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CASD @ CRISP DRS 4

Giulia Calabretta project leader CASD 

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DESIGN 2015 - 1st CASD Annual Workshop

 

On March 8th, CASD members discussed about design challenges in 2015 during their first annual workshop for exchanging knowledge between industry and academic participants.

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CASD - Exploring the flight experience with KLM

 

In December TU Delft, KLM and the Design Academy Eindhoven participated in a generative workshop to map out a complete flight experience from boarding to landing. The workshop investigated the events, issues, emotions and concerns of both crew and passengers, with attention to both typical events and extraordinary ones.

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CRISP video CASD project

Impression of CASD shown at the first CRISP Design Review Sessions at TU/e on 26 October 2011. 

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members

Abke Geels Flex/ The Innovation Lab
Ana Valencia Cardona Delft University of...
Anna Offermans Fabrique
Bas Raijmakers Design Academy Eindhoven...
Bram Kuijken Universiteit van...
Damon Taylor TU Delft
Erik-Jan Hultink Delft University of...
Gerda Gemser Delft University of...
Gijs Ockeloen KVD reframing
Giulia Calabretta Delft University of...
Guido Stompff Océ Industries
Jan Schoormans Delft University of...
Jeroen van Erp Fabrique
Jeroen Verbrugge Flex/ The Innovation Lab
Jo Geraedts Oce Industries
Johnny Wray Design Academy Eindhoven
Jos Oberdorf NPK Design
Kasia Tabeau Delft University of...
Marie Perez Philips Design
Marte den Hollander npk design
Matthijs Dijk, van Delft University of...
Merijn Hillen Fabrique
Murli Poonath SkyTeam
Nachoem Wijnberg Universiteit van...
Paul Hekkert Delft University of...
Pieter Desmet Delft University of...
Pim Jonkman Scope Design Strategy
Rick Schifferstein Delft University of...
Roald Hoope KVD Reframing
Ruth Mugge Delft University of...
Sanna Langeveld Océ Industries
Steven Fokkinga Delft University of...
Timo de Rijk Delft University of...
Tom Dorresteijn Studio Dumbar